What are Distribution and Reseller Agreements?
A Distribution or Reseller Agreement stipulates the terms between a manufacturer or supplier and the ultimate seller or retailer of the goods or services. In addition to essential terms such as term, price and quantity, and territorial restrictions, such agreements can contain important clauses such as exclusivity requirements, restrictions against direct selling (selling directly to a customer rather than to the distributor or to a retailer rather than to the wholesaler), marketing rights, trademark licenses or restrictions, accounting and audit rights, and the means and form of terminating the relationship.
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